Top Designers Green the Runway…
Photo: Chloe Crespi
Next week marks the start of the Fall/Winter 2011 New York Fashion Week. Many of us can’t wait to see the new looks from our favorite designers flood the runway. One of the first concerns that many of our readers have about going green is how their new green lifestyle will impact their personal style. The truth is, there simply are not enough green products in the market yet to meet the fashion needs of all consumers.
Over the past few years, more and more eco-friendly apparel has started to enter the market. I believe the days of designers satisfying consumers with one product line are over. Consumers are starting to request more and more eco-friendly products in all aspects of their lives, especially fashion. It’s no secret to anyone that one of the top concerns of our time is the sustainability of our planet.
On March 29, 2011 at the Rockefeller Center in New York City, Christie’s and Runway to Green are hosting Christie’s Bid to Save the Earth. The event and auction will benefit multiple environmental groups whose mission is to save our earth. The beauty of this event rests in the largest commitment ever from luxury designers to investigate and implement sustainable manufacturing practices into their operations. Designers will work directly with the Clean by Design program, which is run by the NRDC*. All the designers will design an eco-friendly item for the event that will be sold in select stores. Some items will also be sold exclusively on Net-A-Porter.com.
Check out the participating designers:
Gucci, Balenciaga, Prada, Burberry, Yves Saint Laurent, Marc Jacobs, Manolo Blahnik, Oscar de la Renta, Stella McCartney, Jason Wu, Alexander Wang, Diane von Furstenberg, Tory Burch, Derek Lam, Marchesa, Marni, Michael Kors, Rachel Roy, Rag & Bone, Thakoon, Osklen, Pringle of Scotland, Timex80 and Tommy Hilfiger.
*The Natural Resources Defense Council (NRDC) is an international nonprofit environmental organization with more than 1.3 million members and online activists. Since 1970, the NRDC’s lawyers, scientists, and other environmental specialists have been working to protect the world’s natural resources, public health, and the environment. NRDC has offices in New York City; Washington, D.C.; Los Angeles; San Francisco; Chicago; Livingston; Montana; and Beijing.
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Fantastic that this green trend is growing even in the fashion industry!
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Sales in Green fashion have been growing by more than 20% a year since 2005 (http://www.recojeans.com/shop/storereport.pdf#public), but this last year has really seen so much, from the Vancouver Fashion Week to the NICE conference in Denmark. It’s a cool time to be in the industry.